NPD finds featurephones account for 72% of new handset sales in the US

Smartphone sales may be growing at a steady rate these days but, if NPD’s latest numbers are any indication, it looks like they still have quite a ways to go before they become the norm among cellphone users. As the market research group found during its latest survey, less expensive featurephones accounted for an impressive 72% of all new handset sales in the US during the second quarter of the year, which is only a 5% drop even in the face of a 47% jump in smartphone sales (to 28% market share) over the same quarter last year — a 14% jump in overall handset sales accounts for some of that discrepancy.

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